Only you should wash your greens
Congratulations. You're the Head of Lettuce Operations.
FEWER STEPS BETWEEN THE FARM & YOU
Organic greens closer to the way nature made them.
The Goods
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SIR LEAFS-A-LOT
Arugula
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Rosie's Iron Will
Spinach
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KALI-FORNIA LOVE
Baby Kale
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ASTRO GREENS
Mixed Leaf
Find us soon at Gelson's Markets
Not All Greens Are Created Equal
| Scroll left to right | Pre-Washed Bagged Greens | DIRTY Greens |
|---|---|---|
| Washed by |
Shared industrial tank
|
You, at home
|
| Rinse agent |
Chlorine solution
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Your sink
|
| Smell |
Faintly chemical
|
Like actual food
|
| Who's in control |
The factory
|
You
|
| The vibe |
Forgotten in the fridge
|
Actually excited about salad
|
THE WASH RITUAL
Simple 4 Step Wash
Enjoy knowing that DIRTY is Better. Your lettuce is about to level up!
The DIRTY Truths
Why DIRTY is Different
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DIRTY is FRESH
Dirt isn't the problem, its proof of life.
DIRTY keeps greens closer to where they came from.Take the essence of the outdoors along for the ride and purchase an air freshener.
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DIRTY is Life
Most bagged lettuce is industrially washed.
DIRTY skips the chemical-treated wash and puts the rinse back in your hands.Walls bare? They dont have to be!
Purchase DIRTY posters from the Supply Shop. -
DIRTY is Love
Fresh food requires a little TLC.
We're asking one small thing from you: wash your own greens using the included wash bag.
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DIRTY is BETTER
Healthy doesn't have to be boring.
DIRTY brings flavor, texture, and energy to your produce aisle. Don't just eat well. Wear well.
Grab a trucker hat while you're at it.
GET THE GEAR
DIRTY starts with the people who grow our food
DIRTY starts with the people who grow our food
Meet the Farmer Behind DIRTY
Farmer Tim has spent decades in the field, studying soil, building relationships with seasons, and growing greens the way they were meant to be grown.
At some point, he noticed something no one in the industry wanted to say out loud: pre-washing wasn't making produce better. It was turning living food into something that smelled processed and expired before it should.
The DIRTY team decided enough was enough. If the system wasn't going to change, we'd build outside it. Field-packed, minimally handled, and unapologetically unwashed. Because the best thing we could do for your food was get out of its way.
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Processing kills flavor.
We opt out.We preserve the structure and flavor of the leaves by reducing handling at every step.
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Clean shouldn't mean chemical.
We skip the chlorine pre-wash because real freshness doesn't need it.
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The supply chain ends with you.
On purpose.We field-pack so you can finish the job. Wash your greens at home, your way.
