DIRTY is Better

GREENS WASHED YOUR WAY

Only you should wash your greens

Congratulations. You're the Head of Lettuce Operations.

FEWER STEPS BETWEEN THE FARM & YOU

Organic greens closer to the way nature made them.

The Goods

  • SIR LEAFS-A-LOT

    Arugula

  • Rosie's Iron Will

    Spinach

  • KALI-FORNIA LOVE

    Baby Kale

  • ASTRO GREENS

    Mixed Leaf

Find us soon at Gelson's Markets
Shop DIRTY Merch

Not All Greens Are Created Equal

Scroll left to right  Pre-Washed Bagged Greens DIRTY Greens
Washed by
Shared industrial tank
You, at home
Rinse agent
Chlorine solution
Your sink
Smell
Faintly chemical
Like actual food
Who's in control
The factory
You
The vibe
Forgotten in the fridge
Actually excited about salad

THE WASH RITUAL

Simple 4 Step Wash

Step 01

Open container. Add water. Soak lettuce for 5 minutes.
Enjoy knowing that DIRTY is Better. Your lettuce is about to level up!

The DIRTY Truths

Why DIRTY is Different

  • DIRTY is FRESH

    Dirt isn't the problem, its proof of life.
    DIRTY keeps greens closer to where they came from.

    Take the essence of the outdoors along for the ride and purchase an air freshener.

    Get the DIRTY Freshener

  • DIRTY is Life

    Most bagged lettuce is industrially washed.
    DIRTY skips the chemical-treated wash and puts the rinse back in your hands.

    Walls bare? They dont have to be!
    Purchase DIRTY posters from the Supply Shop.

    Get a DIRTY Poster

  • DIRTY is Love

    Fresh food requires a little TLC.

    We're asking one small thing from you: wash your own greens using the included wash bag.

    Speaking of bags, buy a Dirty tote!

  • DIRTY is BETTER

    Healthy doesn't have to be boring.

    DIRTY brings flavor, texture, and energy to your produce aisle. Don't just eat well. Wear well.

    Grab a trucker hat while you're at it.

    Get the DIRTY Hat

GET THE GEAR

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Meet the Farmer Behind DIRTY

Farmer Tim has spent decades in the field, studying soil, building relationships with seasons, and growing greens the way they were meant to be grown.

At some point, he noticed something no one in the industry wanted to say out loud: pre-washing wasn't making produce better. It was turning living food into something that smelled processed and expired before it should.

The DIRTY team decided enough was enough. If the system wasn't going to change, we'd build outside it. Field-packed, minimally handled, and unapologetically unwashed. Because the best thing we could do for your food was get out of its way.

  • Processing kills flavor.
    We opt out.

    We preserve the structure and flavor of the leaves by reducing handling at every step.

  • Clean shouldn't mean chemical.

    We skip the chlorine pre-wash because real freshness doesn't need it.

  • The supply chain ends with you.
    On purpose.

    We field-pack so you can finish the job. Wash your greens at home, your way.

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